For an event to succeed, it is not always about the number of attendees who joined it. The more engaged your audience is and the more connections are built between the attendees, the better your event will be evaluated. Audience engagement is a key factor for your event’s success.
There are many advices online on how to engage the audience both pre and during the event. The most important ones are:
- Create social media presence describing the content of your event.
- Create a specific twitter hashtag.
- Ask the attendees questions on the online platform.
- Ask for the attendee’s feedback about the presenters.
This all should be taken care of because it is definitely in your interest to have attendees who will also join the future events you hold. For that to happen the above points would be crucial to your success.
What I have personally witnessed in every networking event I attended is the fact that with attendees being total strangers, starting a conversation is somehow forced to them. Although everyone is there to connect and build up connections, the conversations are not natural. Talking to someone without knowing anything about them, creates a very strange feeling. Going through the list of attendees before the event, still doesn’t give us a personal touch about what we could be expecting when talking to that attendee in person.
There is a solution to this:
Audience engagement could be skyrocketing:
If all the attendees would introduce themselves and/or answer some basic questions about what they do and why they are joining the event in a short video, it all would become much easier and the audience engagement could be skyrocketing. Here is where Vidonado comes in play.
In case you don’t know what Vidonado is:
Vidonado is a video social network where you could create and share videos based on video ideas others have created or create video ideas yourself.
Here Vidonado can be used as a crucial tool for your marketing efforts.
You, as the organizer of the event can create a video idea (consisting of a name, a 1 minute video and a short recording instruction). In the idea, you will tell a bit about yourself and the event. You can also ask the attendees a few questions.